The Knowledge

The Knowledge To drive one of London's famous black taxi cabs, you have to first pass a test known simply as The Knowledge. All London drivers must learn the 25,000 streets and 20,000 landmarks and places of interest in the six mile radius of Charing Cross. It takes at least a couple of years to fully attain The Knowledge, and pass that test. In the context of digital signage and digital screen ...

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Preset At Silicon Halton

Watch a five-minute lightning presentation about The Preset Group, as delivered by Dave Haynes at a recent technology networking meetup in his local area, Silicon Halton is a grassroots hightech community of people who "make a living, make meaning, and make things happen in technology" in the Halton region on Ontario, just southwest of Toronto.

New Coat Of Paint

  It's been a busy three years since launch, but we finally had a little time to revamp our website. We're not going to go on endlessly about ourselves here. The deal is the same with the original site. This is where you can learn more about who we are, what we do, and how we might be able to help your organization avoid a world of pain and wasted ...

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Get Your Story Right

We got the call from the president of a major consumer brand. She wanted an intro video…a 2-3 minute piece summarizing the 50-year history of her company…to be used as a set-up, leading in to her live presentation. She needed a completed piece in five days. Five days. We would start from scratch. The brief? There was no brief. Just a short outline. Given those specifics, most self-respecting ...

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10 Keys To Successful RFPs

A few years back I spent two days in a  hotel meeting room with colleagues on a sales training thing, and one of the key messages the instructors had was that as soon as an RFP dropped in my Inbox, I was to delete it. RFPs, he said, were a sham. If I received one, it was almost certainly pre-baked for another vendor and was not worth my time to ...

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