Video by our friends at Studio 10

About Us

The Preset Group is run by thoroughly neutral consultants who have been around networked digital screens for many, many years – with genuine, real world experiences and a huge amount of insight about what will lead to success and what will lead to chaotic, money-gargling messes.

Our clients range from Fortune 500 companies to start-ups, and our work is everything from small projects and sanity-check workshops to long-term retained engagements where we become at-large members of a management team – helping guide plans. We work both with end-users and with vendors who are bringing new products and services to the marketplace.

We spend a lot of time with our clients helping them define clear objectives and solid plans, which then lead to compelling results.

We have, in our careers, conceived, started and run large, successful digital screen networks. We’ve made the mistakes and learned the lessons directly – not by taking notes at conferences. We can offer clients deep and diverse insights into the design, programming, deployment, monetization and management of results-based digital screen businesses and projects.

Whether it’s a new company, division, network or product, we ensure clients get what they’re doing right … from the start.

About The Name: Presets are used to ensure something works well right out of the box. That’s how we look at our work.

Preset’s Members

Pat Hellberg

Pat Hellberg has a resume that few in the digital signage business can match. Eight years ago, Hellberg conceived of and launched Nike’s in-store digital communications program, taking the Nike Retail Network from a four-store pilot to more than 300 locations. As director of the network, he ran the network and led a creative team that produced award-winning content.

After 19 years at Nike, Hellberg left the company to launch a digital signage consultancy. Using his experience and expertise, he has helped clients, large and small, plan, launch and grow their digital communications programs. A former film director/producer and TV journalist, Hellberg focuses on the message and how the audience engages with that message.

Pat also runs a small video production firm, Kaicon, producing corporate videos for major brands such as Gatorade and his old colleagues at Nike, among others.

Pat shares offices with a sports marketing group in Portland, Oregon.


Dave Haynes is one of the most experienced people in the still-nascent digital signage industry. He has held senior management and business development positions with some of the biggest names in the industry. He’s also well-known and respected as one of the most widely-read industry authorities through his blog, Sixteen:Nine.

This is the second time around for Dave as new media pioneer, having been one of the first large daily newspaper editors in North America to put his paper online. Haynes brings a strong technical and operational perspective on the industry, as well as communications skills developed over 20 years working in print journalism.

Dave also runs his own technology writing company, pressDOOH, and has more than 50 clients globally using his services for everything from marketing copy and press releases to video scripts and, so far, two books.

Dave works out of an office Burlington, Ontario, about 30 miles (50 km) from downtown Toronto.


No Baggage, No BS

We maintain a neutral position in the industry. That means while we know just about everybody in it – the strengths and flaws of their products and people – we don’t hump anyone’s wares. We won’t recommend something or someone because we’re getting spiffed on the back-end of the deal. Not gonna happen. We’re straight with our clients. We won’t blow smoke. We won’t shake pom-poms. We’ll tell you if your ideas are sound, or what’s needed to make them so. We’ll work with you, not for you. It’s a partnership.