selling Archive

• 0March 16, 2010

  Paul Flanigan: Three easy ways to make digital signage work for you

  For every positive experience digital signage can generate, there is a potential pitfall. Only constant research and understanding can help...

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• 0March 1, 2010

  David Weinfeld: Impressions from DSE 2010

  The trip to Las Vegas for Digital Signage Expo 2010 was great. The entire Preset Group team was there, which...

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• 2December 24, 2009

  Dave Haynes: The psychology of menus (and maybe menu boards?)

  There is pretty broad agreement out there that QSR, fast casual, fast food or whatever you want to call it...

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• 0November 17, 2009

  Paul Flanigan: Branding is a marriage, not a fling

  It used to be that you could tape up some snowflakes cut from paper, dangle a few ornaments (the glass...

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• 0October 14, 2009

  Dave Haynes: Differentiate or perish

  It is really interesting to spend many years in this industry, pitching sets of pots and pans and trying to...

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• 0October 11, 2009

  Pat Hellberg: Crafting the elevator pitch for the digital signage industry

  A businessman and businesswoman have the good fortune of finding a magic lamp. Doing what you’re supposed to do when...

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• 0September 18, 2009

  Paul Flanigan: Roles Digital Signage Can Play in Creating a Positive Customer Experience

  There is really only one goal for digital signage: enabling initiative, that is, the customer doing something with what he...

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