mobile Archive

• 0May 11, 2010

  David Weinfeld: Do Smartphones Make Interactive Digital Signage Irrelevant?

  With the growth of Apple’s application marketplace and the heightened development of Android-based apps, product comparison, retail wayfinding, and real-time...

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• 0January 14, 2010

  David Weinfeld: NRF 2010 Recap

  If you were at the Jacob Javits Center in New York City on Tuesday for the National Retail Federation’s Big...

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• 0December 21, 2009

  David Weinfeld: The Worlds of Mobile and Retail Are Converging

  The retail landscape is undergoing a seismic shift. Real-time data, uber-connected consumers, social media, and the mobile web are forever...

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• 0November 19, 2009

  David Weinfeld: YouTube Direct to Bring Citizen Journalism to Digital Out-of-Home Media

  I often write about the potential for user-generated content to have a major impact on the digital out-of-home media industry....

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• 0October 18, 2009

  David Weinfeld: Enhancing the sports fan experience

  To build a successful mobile marketing campaign within a sports arena, the key is for advertisers to draw fans into a...

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