The Preset Group Blog
Subjects
- Content (14)
- Operations (5)
- Strategy (25)
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Recent Posts
- David Weinfeld: Do Smartphones Make Interactive Digital Signage Irrelevant?
- Dave Haynes: If content is king, where’s the king???
- Paul Flanigan: Why Content Is So Important
- Paul Flanigan: Dr. Couch Potato and Mr. Shopper
- Paul Flanigan: Three easy ways to make digital signage work for you
- Paul Flanigan: Notes from DSE 2010
Sixteen:Nine- Digital Signage Insights
- Experiate
metrics Archive
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David Weinfeld: How captive is your audience?
I’ve been asking myself this question a lot lately when thinking about digital out-of-home media environments. The question has bubbled... -
Paul Flanigan: A starting point for measurement
Any measurement is better than nothing and we need to start somewhere. But where? I think I have a starting point,... -
Pat Hellberg: The art and science of digital signage content
Man vs. woman. Democracy vs. tyranny. Coke vs. Pepsi. These are among the great struggles of all time. Lest we not forget, art vs....