measurement Archive

• 1May 11, 2010

  Paul Flanigan: Why Content Is So Important

  As technology continues to advance in ways that allow even the most minor operators to utilize digital signage for their...

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• 0January 9, 2010

  David Weinfeld: How captive is your audience?

  I’ve been asking myself this question a lot lately when thinking about digital out-of-home media environments. The question has bubbled...

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• 5October 29, 2009

  Dave Haynes: In retail, hardly anyone sees screens, and no wonder …

  Retail design and strategy firm Miller Zell has been issuing a series of reports about in-store dynamics and the need...

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• 0October 11, 2009

  Paul Flanigan: A starting point for measurement

  Any measurement is better than nothing and we need to start somewhere. But where? I think I have a starting point,...

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• 0October 11, 2009

  Paul Flanigan: The perception of time

  When Universal Studios released King Kong on DVD in August, 2006, they provided me with the regular 2:30 trailer. At...

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• 0October 11, 2009

  Paul Flanigan: When the shopper is not the consumer

  Back to school means Back-to-School sales. It seems like we’re seeing these sales earlier each year, almost right after the...

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