brand Archive

• 0October 11, 2009

  Paul Flanigan: The higher purpose of digital signage

  On the business of digital signage, I run into this question often: What is the purpose of a digital sign? Not “What...

  Read More

• 0October 11, 2009

  Paul Flanigan: A starting point for measurement

  Any measurement is better than nothing and we need to start somewhere. But where? I think I have a starting point,...

  Read More

• 0October 11, 2009

  Paul Flanigan: The perception of time

  When Universal Studios released King Kong on DVD in August, 2006, they provided me with the regular 2:30 trailer. At...

  Read More

• 0October 11, 2009

  Paul Flanigan: When the shopper is not the consumer

  Back to school means Back-to-School sales. It seems like we’re seeing these sales earlier each year, almost right after the...

  Read More

• 2October 11, 2009

  Pat Hellberg: Let’s fix our digital signage content

  I was looking forward to attending the Digital Signage Expo in Chicago last month. It would be a great opportunity...

  Read More

• 0October 10, 2009

  Pat Hellberg: The art and science of digital signage content

  Man vs. woman. Democracy vs. tyranny. Coke vs. Pepsi. These are among the great struggles of all time. Lest we not forget, art vs....

  Read More

• 0September 18, 2009

  Paul Flanigan: Roles Digital Signage Can Play in Creating a Positive Customer Experience

  There is really only one goal for digital signage: enabling initiative, that is, the customer doing something with what he...

  Read More