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May 11, 2010With the growth of Apple’s application marketplace and the heightened development of Android-based apps, product comparison, retail wayfinding, and real-time...
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May 11, 2010This is such an odd little sector.
By the count of Bill Gerba and his company Wirespring, there are some 330...
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March 16, 2010For every positive experience digital signage can generate, there is a potential pitfall. Only constant research and understanding can help...
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March 1, 2010The trip to Las Vegas for Digital Signage Expo 2010 was great. The entire Preset Group team was there, which...
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January 9, 2010I’ve been asking myself this question a lot lately when thinking about digital out-of-home media environments. The question has bubbled...
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November 19, 2009I was in New York recently, and while I have been there many times in recent years I still like...
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November 17, 2009It used to be that you could tape up some snowflakes cut from paper, dangle a few ornaments (the glass...
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October 29, 2009Retail design and strategy firm Miller Zell has been issuing a series of reports about in-store dynamics and the need...
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October 18, 2009To build a successful mobile marketing campaign within a sports arena, the key is for advertisers to draw fans into a...
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October 11, 2009Any measurement is better than nothing and we need to start somewhere. But where?
I think I have a starting point,...
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October 11, 2009Back to school means Back-to-School sales. It seems like we’re seeing these sales earlier each year, almost right after the...
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October 10, 2009Man vs. woman.
Democracy vs. tyranny.
Coke vs. Pepsi.
These are among the great struggles of all time.
Lest we not forget, art vs....
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Sixteen:Nine