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October 29, 2009Retail design and strategy firm Miller Zell has been issuing a series of reports about in-store dynamics and the need...
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October 24, 2009Disney is in the process of revitalizing its retail store environments. The Company is endeavoring to extend the magic of...
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October 23, 2009In order to reach its full potential, the digital out-of-home media industry needs to look beyond out-of-home. DOOH companies must...
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October 20, 2009Well-respected industry strategist and writer David Weinfeld has joined the roster of The Preset Group, a high level consultancy focused...
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October 18, 2009To build a successful mobile marketing campaign within a sports arena, the key is for advertisers to draw fans into a...
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October 14, 2009It is really interesting to spend many years in this industry, pitching sets of pots and pans and trying to...
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October 11, 2009How digital signage and digital out of home companies craft their communications on their Websites, handouts and in press releases...
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October 11, 2009A businessman and businesswoman have the good fortune of finding a magic lamp. Doing what you’re supposed to do when...
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October 11, 2009On the business of digital signage, I run into this question often:
What is the purpose of a digital sign?
Not “What...
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October 11, 2009Any measurement is better than nothing and we need to start somewhere. But where?
I think I have a starting point,...
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October 11, 2009When Universal Studios released King Kong on DVD in August, 2006, they provided me with the regular 2:30 trailer. At...
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October 11, 2009Back to school means Back-to-School sales. It seems like we’re seeing these sales earlier each year, almost right after the...
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Sixteen:Nine