http://presetgroup.com/blog/index.php/archives/26 Advice and guidance on building successful digital signage networks Wed, 01 Sep 2010 09:56:29 -0400 http://wordpress.org/?v=2.8.6 hourly 1 http://presetgroup.com/blog/index.php/archives/26/comment-page-1#comment-14 David Shikiar Tue, 10 Nov 2009 16:46:04 +0000 http://presetgroup.com/blog/?p=26#comment-14 The content void will continue to hamper the effectiveness of DS. Large amounts of money spent to deploy will be wasted. How many times have we all walked by screens, in so many locations and realize no one is looking. The right content, in the right context, refreshed constantly will become part of the environment and have a positive impact. Only then can the ad messages be absorbed by the consumer. The content void will continue to hamper the effectiveness of DS. Large amounts of money spent to deploy will be wasted. How many times have we all walked by screens, in so many locations and realize no one is looking.
The right content, in the right context, refreshed constantly will become part of the environment and have a positive impact. Only then can the ad messages be absorbed by the consumer.

]]> http://presetgroup.com/blog/index.php/archives/26/comment-page-1#comment-2 New Gadgets | Pat Hellberg: Let’s fix our digital signage content Sun, 11 Oct 2009 07:13:24 +0000 http://presetgroup.com/blog/?p=26#comment-2 [...] Original post by Right, from the start [...] [...] Original post by Right, from the start [...]

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