Comments on: Dave Haynes: In retail, hardly anyone sees screens, and no wonder … http://presetgroup.com/blog/index.php/archives/113 Advice and guidance on building successful digital signage networks Wed, 01 Sep 2010 09:56:29 -0400 http://wordpress.org/?v=2.8.6 hourly 1 By: Tyson M. Gautreaux http://presetgroup.com/blog/index.php/archives/113/comment-page-1#comment-53 Tyson M. Gautreaux Thu, 04 Feb 2010 11:53:13 +0000 http://presetgroup.com/blog/?p=113#comment-53 Has anyone seen the new way to make money with youtube? They make 200 videos for you, and guarentee you at least 20,000 views for your business. Check it out: <a href="http://budurl.com/feps" rel="nofollow">http://budurl.com/feps</A> Has anyone seen the new way to make money with youtube? They make 200 videos for you, and guarentee you at least 20,000 views for your business. Check it out: http://budurl.com/feps

]]> By: Ian Dobson http://presetgroup.com/blog/index.php/archives/113/comment-page-1#comment-13 Ian Dobson Mon, 09 Nov 2009 16:35:12 +0000 http://presetgroup.com/blog/?p=113#comment-13 Not surprised by these findings and great to read Mr. Ghigliotty's response. I was thrilled recently to hear a major retailer say "thoughts of using digital 2-3 years ago were often sidelined for a variety of reasons..now it's part of the retro-fit and design process". Dave's correct..with a clear strategy and careful integration digital, placement, design and content, digital does work in retail...roi...well uplift in sales, clearing inventory and making money are music to a retailers ears.. Not surprised by these findings and great to read Mr. Ghigliotty’s response. I was thrilled recently to hear a major retailer say “thoughts of using digital 2-3 years ago were often sidelined for a variety of reasons..now it’s part of the retro-fit and design process”.

Dave’s correct..with a clear strategy and careful integration digital, placement, design and content, digital does work in retail…roi…well uplift in sales, clearing inventory and making money are music to a retailers ears..

]]> By: Stephen Ghigliotty http://presetgroup.com/blog/index.php/archives/113/comment-page-1#comment-10 Stephen Ghigliotty Fri, 30 Oct 2009 20:04:45 +0000 http://presetgroup.com/blog/?p=113#comment-10 Now let's not let that "critical mass" point slide off the table so quickly. Are we really measuring apples to apples here? I've just read the report and think it's a fine piece of business overall. But how many retailers use end caps to feature products. Practically all of them... How many have decent screen networks? Practically none of them. So I might suggest that is really is about critical mass and points that Dave has posted about, such as screen size and location. I've had a lot of conversations about digital in-store media with major Canadian and US retailers over the past two years and there is much work to be done before we even get close to the potential. Now let’s not let that “critical mass” point slide off the table so quickly. Are we really measuring apples to apples here?

I’ve just read the report and think it’s a fine piece of business overall. But how many retailers use end caps to feature products. Practically all of them…

How many have decent screen networks? Practically none of them. So I might suggest that is really is about critical mass and points that Dave has posted about, such as screen size and location.

I’ve had a lot of conversations about digital in-store media with major Canadian and US retailers over the past two years and there is much work to be done before we even get close to the potential.

]]> By: Peter Stamos http://presetgroup.com/blog/index.php/archives/113/comment-page-1#comment-9 Peter Stamos Fri, 30 Oct 2009 13:45:19 +0000 http://presetgroup.com/blog/?p=113#comment-9 Just to clarify - we at Miller Zell have a robust new media practice that serves our retail clients. This includes the CAREFUL integration of digital elements in concert with static creative messaging in-store. Too much digital signage creates noise. So simply put, despite the findings of the elements research, influencing shopper behavior at the point of decision does and will going forward include technology. Like anything else, the ROI will guage effectiveness. At the end of the day, it's about sales lift in stores. Peter Stamos EVP, Retail Services Miller Zell Atlanta, GA Just to clarify – we at Miller Zell have a robust new media practice that serves our retail clients. This includes the CAREFUL integration of digital elements in concert with static creative messaging in-store. Too much digital signage creates noise. So simply put, despite the findings of the elements research, influencing shopper behavior at the point of decision does and will going forward include technology. Like anything else, the ROI will guage effectiveness. At the end of the day, it’s about sales lift in stores.

Peter Stamos
EVP, Retail Services
Miller Zell
Atlanta, GA

]]> By: Rob Gorrie http://presetgroup.com/blog/index.php/archives/113/comment-page-1#comment-7 Rob Gorrie Thu, 29 Oct 2009 15:02:29 +0000 http://presetgroup.com/blog/?p=113#comment-7 Interesting. These numbers are in stark contrast to a number of 3rd party studies we've done. The very lowest I've seen DOOH fall on being named as a medium recognized by a consumer is 20%....and that was because the screen was literally hidden and you had to go to the back of a poorly merchandised store to see it. Usually it comes in at 60-80% Also, the term "Notice-ability" is a term that has cropped up recently in retail and media vernacular which integrates the concept of content and CREATIVE as driving 80%+ of the recall of the ads on the screens/floor/shelf/etc...basically it's a poorly defined concept (no standard definition of "noticeability") that is a great concept (it means the onus is on the medium AND the creative) but not measured in a standardized way and therefor kinda useless Interesting. These numbers are in stark contrast to a number of 3rd party studies we’ve done. The very lowest I’ve seen DOOH fall on being named as a medium recognized by a consumer is 20%….and that was because the screen was literally hidden and you had to go to the back of a poorly merchandised store to see it.

Usually it comes in at 60-80%

Also, the term “Notice-ability” is a term that has cropped up recently in retail and media vernacular which integrates the concept of content and CREATIVE as driving 80%+ of the recall of the ads on the screens/floor/shelf/etc…basically it’s a poorly defined concept (no standard definition of “noticeability”) that is a great concept (it means the onus is on the medium AND the creative) but not measured in a standardized way and therefor kinda useless

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