A pair of Preset founders are moderating panels at the upcoming Digital Signage Content Strategies Summit in Las Vegas n April.
Hellberg is moderating the Creative Leaders Panel:
Bringing Brand Stories to Life with Creative that Engages, Communicates and Motivates
Despite great potential to reach consumers anywhere, digital OOH remains a challenging creative medium. Effective content not [...]

The four of us will be in Las Vegas next month for the Digital Signage Show and will be the hosts of a series of trade show floor tours intended to help get show-goers up to speed on the industry eco-system and cut through all the visual and marketing noise.
This is on top of Dave [...]

Dave Haynes has been invited to join a small group of influential bloggers and trade journalists on a special panel at the Kioskcom/The Digital Signage Show in Las Vegas, April 14 and 15th.
The session is called Say What? Peeking Inside the Minds of Leading DOOH Electronic Media.
Haynes writes Sixteen:Nine, one of the better known and [...]

Paul Flanigan will be the moderator of a panel discussion at the Strategy Institute’s upcoming two-day conference on digital signage content strategies.
Shopper Insights Power Panel:
Exploring the Path to Purchase: the Importance of Shopper Insights for Driving In-Store Conversion and Beyond
Paul will run the session on:
Shopper Insights Power Panel: Exploring the Path to Purchase: the Importance of [...]

We held a very successful mixer event at the Lavo bar and club at the Palazzo, the night before the floor opened at the 2010 Digital Signage Expo. Thanks to the gracious sponsor help of Arsenal Media, Daily DOOH, DMG, Adcentricity, Thinxtream and POPAI, we had a mob of 180 turned up for a cocktail [...]

Oh right, we have a news section!
It’s a good sign that we have been sufficiently busy that we’ve not had time between various gigs to keep this news section populated.
As of early January, we have three Global Fortune 500 companies on the client toster, as well as a group of smaller but still important and [...]

Preset partner Dave Haynes has been asked to present his pont of view on the state of the industry and where its going at a  meeting of the Quebec chapter of the Canadian Out of Home Digital Association, known as Association Canadienne de l’Affichage Numérique.
The group is meeting Nov. 24th in Montreal.

As last week’s KioskCom Self Service Expo wrapped up, attendees had the chance to interact with a few industry experts, asking questions and sharing their feedback on the event. Janet Webster, president of Creative Solutions Consulting, joined Steven Pomerantz of Kaiser Permanente and Paul Flanigan, founding partner of The Preset Group, for the conference’s closing [...]

From www.aka.tv
‘One of the big challenges for the digital out of home industry is standardization, and while most people think of that in terms of measurement and advertising formats, it also has to do with delivery mechanisms. There are 300 or so platforms out there that could deliver ads to screens, and they all do [...]

Well-respected industry strategist and writer David Weinfeld has joined the roster of The Preset Group, a high level consultancy focused on the digital signage and digital out of home sectors.
Weinfeld is a Principal of the group, joining Preset’s founding partners Paul Flanigan, Pat Hellberg and Dave Haynes.
Based in Philadelphia, Weinfeld has developed a strong network [...]