Principals
The Preset Group
Principals
The Preset Group is developing a team of Principals who work closely with the founder group on projects. The concept of Principals, for Preset, is of industry experts with skills, experience and knowledge that complement the founder group and allow us to provide a tailored solution to clients. In some engagements, the Principal may be the lead on the work.
David Weinfeld’s zeal for digital signage and emerging technology’s role in enhancing the consumer experience grew from his early work in technology public relations for Motorola’s Broadband Division. From consulting to a multi-billion dollar health system on how to improve its internal communications to introducing groundbreaking mobile technology to the NBA, David’s background and experience make him uniquely qualified to usher new communication platforms into all types of businesses.
As a communications strategist and technology specialist, David’s talents extend to the fields of mobile marketing, social media, and emerging Web applications. His strategic and creative skills have been leveraged in media projects for a diverse range of clients, including Bon Jovi’s Arena Football League team and cable network A&E.
From interactive mobile technology to the real-time Web and social networking, David brings a fresh perspective to the digital signage industry. David is a tireless explorer of the opportunities that exist at the convergence point of media and technology. This is evidenced in his blog Digital Signage Insights, which focuses on digital signage and emerging technology’s role in media, retail, and enterprise businesses.